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How to get your small business discovered locally

Most local customers find a business in one of a few ways: a search, a map, a recommendation, or walking past. Being discoverable means showing up clearly in as many of those moments as you can.

Make your basic details consistent everywhere

Use the same business name, address (if you have one), phone number and hours on your website, Google Business Profile, social profiles and any directories. Inconsistent details confuse customers and search engines alike.

Claim the free listings that matter

Start with a Google Business Profile and Apple Business Connect if you serve customers in person. Add the directories your customers actually use — for example Yelp for restaurants or industry-specific sites for services.

Ask for reviews, every time

Happy customers rarely leave a review unless asked. A short, friendly ask at checkout — or a card they can tap or scan — makes it easy. Reply to reviews, including critical ones, calmly and briefly.

Give people one easy link

Customers want to book, call, follow or get directions in one tap. One page that collects all your important links works better than asking people to remember several profiles.

Where WHERESLI fits

WHERESLI lets you create a free Brand page with your links, hours and contact buttons. After approval, your Brand can appear in local Discovery when nearby people search for what you offer. Placement can't be bought and no results are guaranteed — it's one more free way to be findable.

Create your free Brand page